Océan focuses on listening to customers and innovation
Building on its expertise in the fleet management market, Océan (Orange Business) is pursuing its commitment to excellence and customer focus by enhancing its services.
With a catalogue of services dedicated to large fleets, Océan is placing its customers at the heart of its strategy to ensure that it develops solutions that meet the specific expectations of fleet managers. This strategy involves listening to customers and the market. Launched in 2022, the Lab'Océan co-innovation programme enables customers to preview new functionalities of the Océan platform. This approach currently includes twelve customers and players in the field, who are developing the platform based on their user experience. This ultimately ensures that the solution is aligned with their needs. ‘Our customers' expertise in the field is invaluable. Lab'Océan brings our innovations closer to real needs,’ explains Barbara Tron, Marketing Director at Océan.
Another initiative, Echo'Client, is a space where users can put forward ideas for improvements. ‘We build every stage of our offering around active listening and dialogue with our customers, because nobody knows their needs better than they do. This approach, which combines technological innovation and human support, makes Ocean a benchmark player for companies looking to optimise their fleet management’, adds Barbara Tron.
Another initiative is Echo'Client, a space where users can put forward ideas for improvements. ‘We build every stage of our offering around active listening and dialogue with our customers, because nobody knows their needs better than they do. This approach, which combines technological innovation and human support, makes Océan a benchmark player for companies wishing to optimise their fleet management’, continues Barbara Tron. At the same time, Ocean is striving to provide customers with clear, tailored answers through its new Ocean Answers programme, designed as an enhanced FAQ. This programme answers the most frequently asked questions expressed by users during satisfaction surveys. This constant and transparent dialogue enables Ocean to strengthen its proximity to its customers and continuously adjust its platform to their expectations.
Dedicated services for large fleets
As part of its commitment to large fleets, Ocean is now offering a catalogue of additional services, combining operational excellence and personalised support. This catalogue includes two high added-value services: the Deployment Coordinator and the Strategy & Steering Manager. Both aim to provide fleet managers with a smooth and optimal experience. The Deployment Co-ordinator plays a central role in the integration of the Ocean solution, supporting companies in the deployment of their telematics boxes, or their activation in the case of original equipment manufacturers, for fleets of vehicles of significant volume. This service includes rigorous planning to minimise interruptions and ensure efficient execution. ‘My role is to manage the installation logistics with millimetre precision to ensure smooth integration’, explains Sarah Pellerin, who is in charge of this service. For her part, the Strategy & Steering Manager supports the managers in the advanced use of the Ocean solution, helping them to make full use of the telematics data and to steer their fleet strategically. Charlotte Giacalone, head of this service, explains: ‘My aim is to guide our customers in making the best possible use of their data. This enables them to put in place effective strategies to take full control of their fleet and achieve their performance targets.
